The email listed on their website’s press or partnerships page<\/li>\n<\/ul>\nIf you can’t find a name, “Hi [Brand Name] team” works fine as long as the rest of the pitch is specific.<\/p>\n
3. Keep Your Opening Short and Concrete<\/h3>\n
Brands sorting through pitches skim fast. Your first two sentences should say who you are, what kind of content you make, and why you’re reaching out to them specifically, not creators in general.<\/p>\n
Example:<\/strong><\/p>\n“Hi! I’m<\/em> [Name], a UGC creator focused on short, relatable product-demo videos for skincare and wellness brands. I’ve been using [Product] for a few months and think a quick UGC video could work really well in your Instagram ads.”<\/em><\/p>\n4. Show, Don’t Just Tell<\/h3>\n
Attach or link 2 to 3 samples that match the brand’s category. If you have zero paid experience, send spec content: a short video you made as if you were pitching this exact brand. This single move puts you ahead of most cold pitches. It removes all guesswork for the brand.<\/p>\n
5. Propose a Clear, Simple Package<\/h3>\n
Vague offers get ignored. Be specific about what you’re proposing:<\/p>\n
\n- Number of videos or photos<\/li>\n
- Format: Reel-style vertical video, unboxing, tutorial, or testimonial<\/li>\n
- Usage rights: organic post only, or usage in paid ads too. This affects your rate.<\/li>\n
- Turnaround time<\/li>\n<\/ul>\n
Weak: <\/strong>“Let me know if you’d like to collaborate!”<\/em><\/p>\nStrong: <\/strong>“I can deliver 3 vertical UGC videos, 15 to 30 seconds each, within 5 business days. That includes one unboxing video and two use-case videos.”<\/em><\/p>\n6. Mention Your Rate, or a Range<\/h3>\n
Many creators avoid this out of nerves. But naming a rate signals professionalism and saves everyone time. If you’re new, a fair starting range for a single UGC video with organic usage rights is roughly $50 to $150. Add $50 to $100 more if the brand wants paid-ad usage rights. That kind of content works harder for them commercially.<\/p>\n
7. Close With One Easy Next Step<\/h3>\n
Don’t ask for a call if a call isn’t necessary. UGC deals often close entirely over DM or email. Ask something low-friction:<\/p>\n
“Happy to send over my rate card and a couple more samples if this sounds interesting!”<\/em><\/p>\nReal Templates You Can Use<\/h2>\nInstagram DM Template<\/h3>\n
Hi [Name]! I’m [Your Name], a UGC creator who makes short, natural-feeling product videos for [niche, e.g. skincare\/home\/food] brands. I really like [Brand]’s [specific product]. I think a quick testimonial-style Reel could fit well with your current content.<\/em><\/p>\nI can put together 2 to 3 videos, 15 to 30 seconds each, for you to use organically or in ads. Happy to send samples and a rate card if you’re interested!<\/em><\/p>\nEmail Template<\/h3>\n
SUBJECT: UGC content for [Brand Name], [Your Name]<\/em><\/p>\nHi [Name],<\/em><\/p>\nMy name is [Your Name], and I create UGC-style content for [niche] brands. These are short videos designed to look native to Instagram feeds while highlighting a product clearly.<\/em><\/p>\nI came across [Brand] and really liked [specific product or campaign]. I think a set of UGC videos could work well for your Instagram content or paid ads, especially around [specific angle: a launch, a seasonal moment, a common customer question].<\/em><\/p>\nHere’s a quick idea. I’d shoot [X videos] covering [unboxing, demo, before-after, or testimonial], each 15 to 30 seconds, delivered within [X days].<\/em><\/p>\nA few samples of my recent work: [link to portfolio or Instagram]<\/em><\/p>\nMy rate for this kind of package is typically [$X to $X], depending on usage rights (organic-only vs. paid ad usage). Happy to adjust based on what works best for you.<\/em><\/p>\nLet me know if this sounds like a fit, and I’ll send over more samples or a full rate card.<\/em><\/p>\nBest,<\/em><\/p>\n[Your Name]<\/em><\/p>\n[Instagram handle] | [Portfolio link]<\/em><\/p>\nCommon Mistakes That Get UGC Pitches Ignored<\/h2>\n
Leading with follower count. <\/strong>Brands hiring UGC creators usually don’t care. Leading with it can actually work against you. It signals you don’t understand the format.<\/p>\nSending the exact same pitch to every brand. <\/strong>Even a small detail, like naming the actual product, makes a pitch feel considered instead of copy-pasted.<\/p>\nNo visible samples. <\/strong>A pitch with no attached or linked content is hard to say yes to. The brand has nothing concrete to evaluate.<\/p>\nBeing vague about usage rights. <\/strong>This is the single biggest source of disputes in UGC deals. Always state upfront whether your rate covers organic use only or paid-ad usage too.<\/p>\nUnderpricing out of nerves. <\/strong>A low rate doesn’t make you more likely to land the deal. It just makes it harder to raise prices later with the same brand.<\/p>\n
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