Among the most popular and widely used social media platforms, Instagram ranks as the 4th most popular social media platform, celebrated for its ability to cater to both personal and business needs. While many users share personal photos, memories, and creative expressions, countless others use them to promote small businesses, brands, or even multi-billion-dollar enterprises. With over 2 billion active users, Instagram offers unmatched opportunities for personal branding and business growth.
Since its inception in 2010 as a photo-sharing app, Instagram has transformed into a versatile platform, shaping how people connect, shop, and advertise. A key feature of Instagram’s popularity has always been the “Like” button, which symbolizes credibility and engagement. For influencers, businesses, and everyday users, a higher number of “Likes” equates to popularity and influence in the virtual world.
However, there comes a time when users may wish to remove “Likes” from posts—either to focus on authentic interactions or to manage their online presence more strategically. Unfortunately, the process can be time-consuming when done manually. This guide provides step-by-step instructions and insights into tools you can use to streamline the process.
Manual Process: How to Remove “Likes” on Instagram
The steps below outline the manual process for removing “Likes” using the Instagram app. Although these steps are demonstrated on an iOS device, the Android process is almost identical.
1. Open Instagram
Tap the Instagram icon to launch the app. Navigate to your profile by selecting your profile picture in the bottom-right corner.
2. Access the Menu
Tap the three-line “Hamburger” menu in the top-right corner of your profile.
3. Open Settings
From the menu, select Settings and Privacy. This will open a range of options.
4. Find Liked Posts
Scroll down to the “Your Activity” section and choose Interactions > Likes. Here, you’ll see all the posts you’ve liked.
5. Remove Likes
Select a post and tap the heart icon to remove your “Like.” Repeat this process for each post individually.
Pro Tip: Previewing posts one at a time instead of bulk previews can save time.
Related: Is Twicsy a Legit and Safe Site to Buy Instagram Followers, Likes, or Views?
Removing Likes on Instagram via Desktop
Instagram is primarily designed for mobile users, and many features are unavailable on the desktop version. Unfortunately, you cannot view or remove “Likes” directly through the desktop interface. However, you can remove Saved Posts as an alternative:
1. Open Instagram on Your Browser
Log in to your account using a web browser.
2. Navigate to Your Profile
Click your profile picture in the top-right corner to access your profile page.
3. Select the Saved Tab
Open the “Saved” section to view all posts you’ve bookmarked.
4. Unsave Posts
Click the ribbon icon on each post to remove it from your saved list.
While this method doesn’t remove “Likes,” it helps clean up your profile and improve content management.
Using Third-Party Apps to Remove Likes
For users with hundreds or thousands of liked posts, manually un-liking them can be overwhelming. Several third-party apps offer automated solutions, but they come with risks, as Instagram’s algorithms may detect bot-like behavior and temporarily suspend accounts.
Top Third-Party Tools to Consider
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FollowingLike
- Platform: Windows and macOS
- Cost: $97 for a premium license
- Features: FollowingLike allows users to schedule the removal of “Likes” in a way that mimics manual activity, reducing the risk of account bans. However, improper use or aggressive un-liking can still trigger Instagram’s AI and result in account restrictions.
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Cleaner for Instagram
- Platform: iOS and Android
- Cost: Free with premium features
- Features: Cleaner for Instagram lets users mass-remove “Likes” while adhering to Instagram’s daily limits. It also offers tools for unfollowing inactive accounts and removing unwanted followers.
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AiGrow
- Platform: Web-based
- Cost: Subscription-based
- Features: AiGrow offers advanced automation tools, including the ability to manage “Likes” and schedule posts. However, users must monitor their activities to avoid exceeding Instagram’s daily action limits.
Important Considerations
- Instagram limits the number of actions (e.g., likes, un-likes) a user can perform daily. To avoid account restrictions, aim to remove no more than 300 “Likes” per day.
- Always use trusted apps with verified developers to minimize risks.
Instagram’s Plans to Evolve the Like System
In recent updates, Instagram has experimented with hiding “Like” counts globally, giving users the option to focus on content quality rather than engagement metrics. While this feature reduces pressure on users, businesses and influencers still rely on visible “Likes” for credibility.
Whether you’re manually managing your “Likes” or using third-party tools, staying within Instagram’s guidelines ensures your account remains safe and active. With proper strategies, you can balance authenticity and visibility, shaping your online presence in a way that aligns with your goals.
